Eskisehir Technical University Info Package Eskisehir Technical University Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • Türkçe
About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Institute of Graduate Programmes
  • Department of Aviation Management
  • Aviation Management (Master) (With Thesis)
  • Course Structure Diagram with Credits
  • Marketing Management in Airlines
  • Learning Outcomes
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications
  • ECTS Credit Load
  • Explains the fundamental concepts, functions, and characteristics of marketing, as well as the structure, characteristics, and marketing environment of the airline industry.
  • Defines the fundamental concepts, functions, and characteristics of marketing.
  • Explains the structure, characteristics, and marketing environment of the airline industry.
  • Explains airline marketing strategies and practices related to products, pricing, revenue management, distribution, and promotion.
  • Explains airline marketing strategies and the elements of the marketing mix.
  • Evaluates airline pricing, revenue management, distribution, and promotion practices.
  • Evaluates relationship marketing, customer relationship management, social customer relationship management, brand management, and new developments in air transportation.
  • Explains relationship marketing, customer relationship management, and social customer relationship management practices in the airline industry.
  • Evaluates brand management in airlines and new developments in air transportation.
  • Info on the Institution
  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance
  • Info on Degree Programmes
  • PhD / Proficiency in Art
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Info for Students
  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students ı
  • Insurance
  • Financial Support for Students
  • Student Affairs Office
  • Info for Students
  • Learning Facilities
  • International Programmes r
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Associations