Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Porsuk Vocational School
  • Department of Electronics and Automation
  • Radio and Television Technology
  • Course Structure Diagram with Credits
  • Television Advertising
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications

Course Introduction Information

Code - Course Title RTV248 - Television Advertising
Course Type Area Elective Courses
Language of Instruction Türkçe
Laboratory + Practice 2+1
ECTS 3.0
Course Instructor(s) ÖĞRETİM GÖREVLİSİ SİNAN GÜVEN
Mode of Delivery Face to Face
Prerequisites There are no prerequisites and co-requisites for this course
Courses Recomended TV propgramming course is recommended
Required or Recommended Resources TV commercial production course book by Prof. Dr Nesrin Akbulut and Dr. Elif Eda Balkaş Erdoğan is recommended
Recommended Reading List Following Media Cat publications is recommended
Assessment methods and criteria One mid-term and Final exam
Work Placement No apprenticeship is required. Implementation and application is optional
Sustainability Development Goals

Content

Weeks Topics
Week - 1 What is the commercials?
Week - 2 Getting the creative strategy
Week - 3 Research:Product, prospect
Week - 4 İdea
Week - 5 executıon: style, format, productıon technique
Week - 6 -Elements and format of TV spot
Week - 7 Understanding Video and Audio
Week - 8 Script and storyboard
Week - 9 Budget
Week - 10 Pre- Producing the TV commercials
Week - 11 Producing the TV commercials
Week - 12 Post- Producing the TV commercials
Week - 13 Evaluation
Week - 14 Production evaluation

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Question & Answer
  • Observation
  • Field Trip
  • Team/Group Work
  • Case Study
  • Problem Solving
  • Brain Storming
  • Report Preparation and/or Presentation
  • Proje Design/Management
  • Role Playing/Dramatization
  • Competences
  • Questoning
  • Entrepreneur
  • Civic awareness
  • Environmental awareness
  • Adapt to different situations and social roles

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 20
Final Exam 1 60
Homework 1 20
Toplam (%) 100
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