Akademik Dersler - Tanıtım


Code - Course Title	RTV271 - Social Media Content Production and Managament
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+2
ECTS	4.0
Course Instructor(s)	DOÇENT DOKTOR BURÇİN YERSEL
Mode of Delivery	Face to face
Prerequisites	there is no prerequisites.
Courses Recomended
Required or Recommended Resources	Çağıl A., Usta E. and Sağlam, M.F. Sosyal Medya Eğitim Seti: Sosyal Medya ile Dijital Pazarlama; Stratejik Marka Yönetimi; Facebook ve İnstagram ile Marka Yönetimi.Dikeyeksen Publishing
Recommended Reading List	Çağıl A., Usta E. and Sağlam, M.F. Sosyal Medya Eğitim Seti: Sosyal Medya ile Dijital Pazarlama; Stratejik Marka Yönetimi; Facebook ve İnstagram ile Marka Yönetimi.Dikeyeksen Publishing
Assessment methods and criteria	midterm exam, assignment practice, final exam
Work Placement
Sustainability Development Goals	Health and Quality of Life , Clean Water and Sanitation , Accessible and Clean Energy , Sustainable Cities and Communities , Climate Action , Life in Water

Weeks	Topics
Week - 1	web 2.0
Week - 2	social networks
Week - 3	social media environments and features
Week - 4	dijital content production
Week - 5	principles of digital content production
Week - 6	design of digital contents
Week - 7	cooperate content production
Week - 8	commercial content production
Week - 9	principles of creating a visual content
Week - 10	criterias of photography
Week - 11	platforms and target audiences
Week - 12	active using time of platforms
Week - 13	managing the social platform page
Week - 14	interaction and user relation management

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	20
Homework	1	20
Final Exam	1	60
Toplam (%)		100