Akademik Dersler - Tanıtım


Code - Course Title	ENT516 - Form and Meaning in Product Design
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	DOÇENT DOKTOR ENGİN KAPKIN
Mode of Delivery	These courses are conducted face-to-face training. The lesson can also be conducted via blended strategies.
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	It is recommended that students take or study a course on "Design and Communication" or Semiotics before this course.
Required or Recommended Resources	John Fiske, İletişim çalışmalarına GirişMehmet Asatekin, Endüstri Tasarımında Ürün-Kullanıcı İlişkileriGüler Ertan, Emin Sansarcı, Görsel Sanatlarda Anlam ve AlgıUmberto Eco, Mimarlık GöstergebilimiJosiah Kahane, The Form of DesignKlaus Krippendorff, The Semantic TurnRoland Barthes, MythologiesEskild Tjalve, A Short Course in Industrial DesignWim Muller, Order and meaning in design
Recommended Reading List	The reading list will be shared with the students during the lesson.
Assessment methods and criteria	Within the scope of the course, there will be weekly assignments, a midterm and a final exam.
Work Placement	Various applications will be made within the scope of the course.
Sustainability Development Goals

Weeks	Topics
Week - 1	Course introduction Curriculum and expectations Introduction to Form and Meaning in Design
Week - 2	Overview of Theory and Processes
Week - 3	Communication Process and Basic Concepts Culture and Cultural Codes
Week - 4	Top-Down and Bottom-up Theories Product Affordance Theory The Product as a Functional Stimulus
Week - 5	Product as a Communication Medium Theory of Product Semantics
Week - 6	Usefulness, Usability, Desirability Product as an Emotional Trigger Product Emotions
Week - 7	User Experience Design Cognitive Processes in Product Perception
Week - 8	Object Recognition Multi-Sensorial Design
Week - 9	Introduction to Semiotics
Week - 10	Semiotics Analysis The Relationship between Semiotic Analysis and Design Process
Week - 11	Concept of Identity and Corporate Identity Product Graphics Icons,Pictograms, typology
Week - 12	Design Elements and Principles Deconnotation-connotation Meaning Shifts in Design
Week - 13	Application
Week - 14	Application

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0