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Week - 1 |
What are the types and means of communication in organizations?
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Week - 2 |
The skill of Emphaty and Listening at communication, Interpersonal Communication |
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Week - 3 |
Public relations concept, practitioners, context and origins |
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Week - 4 |
Public Relations Part of Function: Publicity, Corporation Advertising, Press agentry, Public affairs, Lobbying, Issue management |
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Week - 5 |
Historical development of public relations in Turkey and in the World, development of PR in private and public sector, Career development in an organization, professionalism and ethics. |
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Week - 6 |
Research in PR, the role of research in strategic planning |
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Week - 7 |
Coorparate public relations and tools |
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Week - 8 |
Coorparate public relations and tools |
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Week - 9 |
Public Relations management process: defining PR problem, situation analysis, Research process: Informal and formal methods. |
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Week - 10 |
Planning and programming in PR, strategic management: strategy and tactics, writing the program: program plan,defining target public, budgeting, pretesting program elements. |
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Week - 11 |
Taking action and communicating in public relations management process: Acting responsively and responsibly, cordinating action and communication, action as an open systems response, Communication component of strategy. framing the message, |
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Week - 12 |
Evaluating the PR program |
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Week - 13 |
Public relations practice
Case study |
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Week - 14 |
Public relations practice
Case study |
Eskisehir Technical University Info Package 
Turkish 
English