Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Porsuk Vocational School
  • Department of Electronics and Automation
  • Radio and Television Technology
  • Course Structure Diagram with Credits
  • Television Advertising
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications

Course Introduction Information

Code - Course Title RTV248 - Television Advertising
Course Type Area Elective Courses
Language of Instruction Türkçe
Laboratory + Practice 2+1
ECTS 3.0
Course Instructor(s) ÖĞRETİM GÖREVLİSİ SİNAN GÜVEN
Mode of Delivery Face to Face
Prerequisites There are no prerequisites and co-requisites for this course
Courses Recomended TV propgramming course is recommended
Recommended Reading List Following Media Cat publications is recommended
Assessment methods and criteria One mid-term and Final exam
Work Placement No apprenticeship is required. Implementation and application is optional
Sustainability Development Goals

Content

Weeks Topics
Week - 1 What is the commercials?
Week - 2 Getting the creative strategy
Week - 3 Research:Product, prospect
Week - 4 İdea
Week - 5 executıon: style, format, productıon technique
Week - 6 -Elements and format of TV spot
Week - 7 Understanding Video and Audio
Week - 8 Script and storyboard
Week - 9 Budget
Week - 10 Pre- Producing the TV commercials
Week - 11 Producing the TV commercials
Week - 12 Post- Producing the TV commercials
Week - 13 Evaluation
Week - 14 Production evaluation

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Question & Answer
  • Observation
  • Field Trip
  • Team/Group Work
  • Case Study
  • Problem Solving
  • Brain Storming
  • Report Preparation and/or Presentation
  • Proje Design/Management
  • Role Playing/Dramatization
  • Competences
  • Questoning
  • Entrepreneur
  • Civic awareness
  • Environmental awareness
  • Adapt to different situations and social roles

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100
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