Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Porsuk Vocational School
  • Department of Electronics and Automation
  • Radio and Television Technology
  • Course Structure Diagram with Credits
  • Digital Corporate Communication
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications

Course Introduction Information

Code - Course Title RTV277 - Digital Corporate Communication
Course Type Area Elective Courses
Language of Instruction Türkçe
Laboratory + Practice 2+1
ECTS 3.0
Course Instructor(s) ÖĞRETİM GÖREVLİSİ FİRDEVS DİĞDEM GÜVEN
Mode of Delivery face to face
Prerequisites There is no prerequisite and co-requisite for this course.
Courses Recomended
Recommended Reading List Joep Cornelissen( 2019) Kurumsal İletişim, The Kitap YayıneviHaluk Geray (2019) Medyanın Yeni Ekonomisinde Kurumsal İletişim, Ütopya YayıneviSuat Gezgin (2019) Dijital Çağda İletişim, Eğitim Yayınları Ebru Uzunoğlu & Ferah Onat (2009) İnternet Çağında Kurumsal İletişim, Say YayınlarıGülbuğ Erol (2019) Dijital Çağda İletişim Okumaları 1, Hiperlink
Assessment methods and criteria 1 mid- term exam1 Final exam
Work Placement
Sustainability Development Goals

Content

Weeks Topics
Week - 1 What is the corporate communication?
Week - 2 Corporate Communication and Digital Transformation
Week - 3 Strategic Communication Management and Theoretical Infrastructure of Digital Corporate Communication
Week - 4 Identity- Brand- Image and Reputation Management
Week - 5 Digital Corporate Advertising
Week - 6 Institution Digitalization in Internal Communication
Week - 7 Digital Activism and Civil Society Organizations
Week - 8 Management of The Digital Corporate Communication Campaign.
Week - 9 Political Communication in the Digital Age
Week - 10 Crisis Communication
Week - 11 Preparation of Strategic Communication Plan
Week - 12 Preparation of Strategic Communication Plan
Week - 13 Presentations
Week - 14 Presentations

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Question & Answer
  • Team/Group Work
  • Drill - Practise
  • Case Study
  • Problem Solving
  • Brain Storming
  • Proje Design/Management
  • Competences
  • Productive
  • True to core values
  • Rational
  • Questoning
  • Entrepreneur
  • Creative
  • Follow ethical and moral rules
  • Civic awareness
  • Effective use of Turkish
  • Adapt to different situations and social roles
  • Work in teams
  • Use time effectively
  • Respect differences
  • Eleştirel düşünebilme
  • Abstract analysis and synthesis
  • Problem solving
  • Applying theoretical knowledge into practice
  • Concern for quality
  • Information Management
  • Organization and planning
  • Decision making
  • Project Design and Management
  • Leadership

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100
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