Akademik Dersler - Tanıtım


Code - Course Title	RTV273 - Media Management
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+2
ECTS	3.0
Course Instructor(s)	ÖĞRETİM GÖREVLİSİ FİRDEVS DİĞDEM GÜVEN
Mode of Delivery	face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Reading List
Assessment methods and criteria	1 mid-term exam, 1. homework and 1 final exam
Work Placement	Not Applicable
Sustainability Development Goals

Weeks	Topics
Week - 1	concept of management
Week - 2	media mangement systems
Week - 3	traditional and new media management systems
Week - 4	organisation structure of media business
Week - 5	planning in in media cooperates
Week - 6	broadcast planning
Week - 7	apllications of broadcast planning
Week - 8	broadcast planning strategies
Week - 9	audience, listeners, reader and users researches
Week - 10	methods of target audience measurement
Week - 11	obtaining target audience tracking data according to media
Week - 12	rating and share
Week - 13	calculating rating and share
Week - 14	calculating rating and share

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Homework	1	20
Final Exam	1	50
Toplam (%)		100