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Week - 1 |
General specifications of airline transportation and important of fleet planning |
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Week - 2 |
EN: Structure and Characteristics of the Airline Industry |
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Week - 3 |
EN: Marketing Environment of the Airline Industry |
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Week - 4 |
Determine of fligth network, agreements |
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Week - 5 |
EN: Competition Strategies in Airline Companies |
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Week - 6 |
EN: Product in Airline Marketing |
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Week - 7 |
EN: Pricing and Revenue Management in the Airline Market |
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Week - 8 |
Aircraft charecteristics |
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Week - 9 |
EN: Promotion (Marketing Communication) Mix in Airline Companies |
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Week - 10 |
EN: Relationship Marketing in Airline Companies |
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Week - 11 |
Examination week |
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Week - 12 |
EN: Customer Loyalty in Airline Companies
Safety and maintenance of aircraft |
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Week - 13 |
EN: Recent Developments in the Airline Industry 1 |
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Week - 14 |
EN: Recent Developments in the Airline Industry 2 |
Eskisehir Technical University Info Package