Akademik Dersler - Tanıtım


Code - Course Title	SHU3004 - Airport Marketing
Course Type	Required Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	5.0
Course Instructor(s)	DOKTOR ÖĞRETİM ÜYESİ ÜMRAN ÜNDER
Mode of Delivery	The mode of delivery of this course is face to face.
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Required or Recommended Resources
Recommended Reading List
Assessment methods and criteria	Midterm exam, final exam
Work Placement	Not Applicable
Sustainability Development Goals

Weeks	Topics
Week - 1	Definition and fundamental characteristics of marketing
Week - 2	Airport market and market environment
Week - 3	Airport customers and market segmentation
Week - 4	Airport market research and market development activities
Week - 5	Strategic marketing planning in airports
Week - 6	Product management in airport marketing
Week - 7	Pricing strategies in airport marketing
Week - 8	Distribution strategies in airport marketing
Week - 9	Promotional activities in airport marketing
Week - 10	Digital marketing applications in airports
Week - 11	Crisis management and marketing in airports
Week - 12	Brand management in airports
Week - 13	Sustainability-oriented marketing practices in airports
Week - 14	Recent developments and future perspectives in airport marketing

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0