Week - 1 |
Course Introduction, Introduction to Design and Communication |
Week - 2 |
Overview of theories and processes of design for meaning |
Week - 3 |
The concept of communication, culture and cultural codes, meaning and context |
Week - 4 |
An overview of theories of perception: bottom-up and top-down theories |
Week - 5 |
The Product as a Functional Stimulus: Product Affordances |
Week - 6 |
Product as a Communication Tool: Product Semantics |
Week - 7 |
Product as an Emotional Trigger: Product Emotions |
Week - 8 |
Cognitive Processes from Product Perception |
Week - 9 |
Sensation and Perception in Product Design: Sensation |
Week - 10 |
EN: Sensation and Perception in Product Design: Recognition, Perception |
Week - 11 |
Form in Product Design: Understanding Product Form through Basic Design |
Week - 12 |
Product Graphics and Identity: Basic Design Elements and Principles |
Week - 13 |
Human Machine/Computer Interaction, Interface Design |
Week - 14 |
Form and Meaning in Product Design |