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Week - 1 |
Introduction and general information: Basic concepts and the importance of the management for business |
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Week - 2 |
The importance of design in business |
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Week - 3 |
EN: Consumer behavior |
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Week - 4 |
Design and marketing |
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Week - 5 |
Marketing mix |
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Week - 6 |
Practical studies |
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Week - 7 |
The impact of design in advertising, PR, and corporate identity |
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Week - 8 |
Brand management |
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Week - 9 |
User research in design |
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Week - 10 |
Design management |
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Week - 11 |
Decision-making in management |
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Week - 12 |
Design-production relationship |
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Week - 13 |
Time and cost management in design processes |
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Week - 14 |
Practical studies |
Eskisehir Technical University Info Package