|
Week - 1 |
The concept of service and the importance of the service sector |
|
Week - 2 |
Services and classification of services |
|
Week - 3 |
Marketing mix in service businesses |
|
Week - 4 |
Service marketing-product |
|
Week - 5 |
Service marketing -price |
|
Week - 6 |
Service marketing-distribution |
|
Week - 7 |
Service marketing-promotion |
|
Week - 8 |
Service marketing-staff |
|
Week - 9 |
Service marketing - Physical evidence |
|
Week - 10 |
Capacity and demand management in service marketing |
|
Week - 11 |
Relational marketing in the service sector |
|
Week - 12 |
Service quality and service comparisons |
|
Week - 13 |
Service marketing-process |
|
Week - 14 |
Service quality |
Eskisehir Technical University Info Package