Akademik Dersler - İçerik

0 : Does not support 1 : Low-level support 2 : Mid-level support 3 : Top level support

Learning Outcomes	1	2	3	4	5	6	7	8	9	10	11	12	13	14	16	17	18	19	20	21	22	23	24	25	26	27	28	29	30	31	32
Explain the concepts and facts that form the basis of service marketing.	2	-	2	2	2	1	1	0	-	1	1	2	1	1	0	1	1	1	1	1	1	1	1	3	1	1	1	1	1	2	3
Provides practical suggestions by learning the concepts of service quality, customer expectations and customer satisfaction.	2	2	1	2	2	2	2	2	2	0	1	1	1	1	0	2	2	2	2	2	2	2	2	2	-	2	2	2	2	2	2
Analyze the service marketing mix.	2	2	2	1	2	2	2	2	0	1	1	2	1	1	0	1	1	1	2	2	2	2	2	2	2	2	2	2	2	2	2
Understands the concept of product design in the service sector and makes service design for the airline industry.	2	2	3	2	2	2	3	2	1	1	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2
Analyzes supply and demand management issues in service sector and creates marketing strategies.	2	2	2	2	2	2	2	2	1	1	2	2	2	2	1	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2
Knows the basic principles of pricing in the service sector and creates appropriate pricing strategies.	2	2	2	2	2	2	2	2	1	1	2	2	2	2	0	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2