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Week - 1 |
Introduction to Marketing: The marketing concept and function, characteristics of marketing. |
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Week - 2 |
Airline Marketing: The structure and characteristics of the airline industry, marketing environment. |
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Week - 3 |
Airline Marketing: Features of airline marketing, customer. |
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Week - 4 |
EN: Marketing Strategies. |
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Week - 5 |
EN: Product in Airline Marketing. |
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Week - 6 |
Pricing and Yield Management in Airline Marketing. |
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Week - 7 |
EN: Distribution in Airline Marketing. |
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Week - 8 |
Advertising and Promotional Policies in Airline Marketing. |
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Week - 9 |
Relationship Marketing in the Aviation Sector. |
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Week - 10 |
Brand Management in Airline Marketing. |
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Week - 11 |
Customer Relationship Management in the Airline Industry. |
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Week - 12 |
Social Customer Relationship Management in the Airline Industry. |
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Week - 13 |
New Developments in Air Transportation 1. |
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Week - 14 |
New Developments in Air Transportation 2. |