Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The Marketing Concept
Week - 2	Airline Industry-Marketing Environment, The structure and characteristics of Airline Industry , Marketing Environment
Week - 3	Airline Marketing and features, Customer
Week - 4	Marketing Strategies
Week - 5	Product in Airline Marketing
Week - 6	Pricing and yield management in Airline Marketing
Week - 7	Distributing the product
Week - 8	Airline advertising and promotional policies
Week - 9	Relationship Marketing in aviation sector
Week - 10	Brand management in airline marketing
Week - 11	The future of airline marketing
Week - 12	The future of airline marketing
Week - 13	Evoluation the airtransportation market 1
Week - 14	Evoluation the airtransportation market 2