Akademik Dersler - İçerik

Weeks	Topics
Week - 1	What is Communication?, Verbal, Written and nonverbal communication Corparate communication types and means
Week - 2	Public relations concept, practitioners, context and origins
Week - 3	Historical development of public relations in Turkey and in the World,
Week - 4	Career development in an organization, professionalism and ethics
Week - 5	PR and public opinion
Week - 6	Research in PR, the role of research in strategic planning (I)
Week - 7	Research in PR, the role of research in strategic planning (II)
Week - 8	Public Relations planning process
Week - 9	Public Relations management process
Week - 10	Media relations
Week - 11	Public relations and communication tools
Week - 12	Internal PR
Week - 13	Marketing PR
Week - 14	Corporate reputation, cirsis management