Akademik Dersler - İçerik

defines the concept and unique characteristics related to sports marketing.
defines sports marketing concept.
defines the developments in sports marketing.
analyzes the participant and consumer markets in sport.
defines the sport market concept.
defines the characteristics of consumer and industrial markets in sport.
explains relationships and differences among sports marketing and macro-micro environmental factors.
defines the macro environment factors related to sports marketing.
defines the micro environment factors related to sports marketing.
interprets the macro-micro factors on sports marketing decisions.
recognizes marketing information systems and marketing research applications in the sport area.
explains market segmentation, positioning and selecting target markets based on sports.
explains market segmentation.
defines types of segmentation.
explains the marketing mix elements.
defines the elements of sports marketing mix.
explains sport products and brand strategies.
defines concepts related to price and pricing methods in sports marketing.
explains the concepts about distribution channels and channel intermediaries in sport areas.
defines promotion and element of promotional mix based on sports marketing.