Akademik Dersler - Tanıtım


Code - Course Title	PZL410 - Airline Marketing
Course Type	Required Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+0
ECTS	3.0
Course Instructor(s)	PROFESÖR ÖZLEM ATALIK
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria	1 midterm, 1 final and 1 homework
Work Placement	N/A
Sustainability Development Goals	Responsible Production and Consumption , Partnerships for Purposes

Weeks	Topics
Week - 1	The Marketing Concept
Week - 2	Airline Industry-Marketing Environment, The structure and characteristics of Airline Industry , Marketing Environment
Week - 3	Airline Marketing and features, Customer
Week - 4	Marketing Strategies
Week - 5	Product in Airline Marketing
Week - 6	Pricing and yield management in Airline Marketing
Week - 7	Distributing the product
Week - 8	Airline advertising and promotional policies
Week - 9	Relationship Marketing in aviation sector
Week - 10	Brand management in airline marketing
Week - 11	The future of airline marketing
Week - 12	The future of airline marketing
Week - 13	Evoluation the airtransportation market 1
Week - 14	Evoluation the airtransportation market 2

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0