| Required or Recommended Resources |
*Blythe, Jim (2001) Pazarlama İlkeleri, (Ceviren: Yavuz Odabaşı), Prentice Hall, Eskişehir, Bilim-Teknik Yayınevi. *Kotler, Philip (2000), Marketing Management (Translation:Nejat Muallimoğlu) Millenium Edition, Istanbul, Beta Yayıncılık. *Tek, Ömer Baybars, (1999), Pazarlama İlkeleri, Türkiye Uygulamaları:Küresel Yönetimsel Yaklaşım/ İstanbul ,Beta Yayıncılık. *Tenekecioğlu Birol, Ersoy, N.Figen (2000), Pazarlama Yönetimi, Eskişehir : Birlik Ofset Yayıncılık. *Tenekecioğlu, Birol, Ersoy, N.Figen (2000), Makro Pazarlama, 2. Basım. – Eskişehir : Birlik Ofset Yayıncılık. *Mucuk, İsmet (1984). Pazarlama İlkeleri / İstanbul : Der Yayıncılık. *Brooks, Christine M. (1994). Sports marketing : competitive business strategies for sports .Englewood Cliffs : Prentice Hall. *Schaaf, Phil. (1995). Sports marketing : it's not justa game anymore .New York : Prometheus Book. *Schlossberg, Howard.(1996).Sports marketing .Cambridge, Mass. : Blackwell Business. *Shank, Matthew D.(2002).Sports marketing : a strategic perspective .Upper Saddle River : Prentice-Hall. *Shank, Matthew D. (1999).Sports marketing : a strategic perspective .Upper Saddle River, N.J. : Prentice Hall. *Graham, Stedman.(1995).The ultimate guide to sport event management and marketing – New York : McGraw-Hill. *Pitts, Brenda G.(1998).Case studies in sport marketing / Brenda G. Pitts, editor. – Morgantown, W.Va. : Fitness Information Technology. *Pitts, Brenda G. (2002).Fundamentals of sport marketing .2nd ed. – Morgantown, W.Va. : Fitness Information Technology. *Pitts, Brenda G.(1996).Fundamentals of sport marketing. Morgantown, W.Va. : Fitness Information Technology. *McDonald, Mark A.(1999). Cases in sport marketing. Sudbury, Mass. : Jones and Bartlett. *Graham, Stedman.(2001).The ultimate guide to sports marketing . 2nd ed. – New York : McGraw-Hill. *Stotlar, D. K. (2001) Developing successful sport marketing plans. Morgantown: Fitness Information Technology. *Sleight, Steve. (1989).Sponsorship : what it is and how to use it .London : McGraw-Hill Book Co. |
Eskisehir Technical University Info Package