Akademik Dersler - Tanıtım


Code - Course Title	PZL403 - Sports Marketing
Course Type	Required Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	4.5
Course Instructor(s)	PROFESÖR DOKTOR HAKAN KATIRCI
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	Management and Organization Business Administration Economics
Recommended Reading List	Periodics on sports marketingMediaCat journalMarketing Türkiye Journal
Assessment methods and criteria	Midterm exam (40%) Test Final exam (60%) Test
Work Placement	There is no application or stage of the course.
Sustainability Development Goals	Quality Education

Weeks	Topics
Week - 1	The goal of sports marketing course and basic sources about the course
Week - 2	Sport Industry and Sport Marketing
Week - 3	Sport Marketing Management
Week - 4	Information System in Sport Marketing and Marketing Research
Week - 5	Consumer Behavior
Week - 6	Segmentation and Positioning
Week - 7	Sport Marketing Mix and Characteristics of marketing mix
Week - 8	Sport Product
Week - 9	Sport Product
Week - 10	Pricing Decisions
Week - 11	Place
Week - 12	Promotion: Advertising, Public Relations
Week - 13	Promotion: Personal Selling, Sale Promotion
Week - 14	Sport Sponsorship

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100