Akademik Dersler - Tanıtım


Code - Course Title	PZL403 - Sports Marketing
Course Type	Required Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	4.5
Course Instructor(s)	PROFESÖR DOKTOR HAKAN KATIRCI
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	Management and Organization Business Administration Economics
Required or Recommended Resources	Journal of Sport Managmenet Sport Marketing Quarterly Journal of Marketing World (Turkish) Pİ (Journal of Marketing and Communication Culture)-Turkish MediaCat Journal-Turkish Kapital Journal-Turkish *İnternet sources
Recommended Reading List	Periodics on sports marketingMediaCat journalMarketing Türkiye Journal
Assessment methods and criteria	Midterm exam (40%) Test Final exam (60%) Test
Work Placement	There is no application or stage of the course.
Sustainability Development Goals	Quality Education

Weeks	Topics
Week - 1	The goal of sports marketing course and basic sources about the course
Week - 2	Sport Industry and Sport Marketing
Week - 3	Sport Marketing Management
Week - 4	Information System in Sport Marketing and Marketing Research
Week - 5	Consumer Behavior
Week - 6	Segmentation and Positioning
Week - 7	Sport Marketing Mix and Characteristics of marketing mix
Week - 8	Sport Product
Week - 9	Sport Product
Week - 10	Pricing Decisions
Week - 11	Place
Week - 12	Promotion: Advertising, Public Relations
Week - 13	Promotion: Personal Selling, Sale Promotion
Week - 14	Sport Sponsorship

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100