Akademik Dersler - Tanıtım


Code - Course Title	SPY401 - Sponsorship in Sports Administration
Course Type	Required Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	4.0
Course Instructor(s)	PROFESÖR DOKTOR METİN ARGAN
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	Management and Organization Basic Principles of Sport Management Public Relations (PR) Sports Marketing Marketing Mangement
Required or Recommended Resources	Sports Marketing Quarterly Journal of Sport Management *İnternet sources
Recommended Reading List	Argan, M. (2004). Sporda Sponsorluk Yönetimi. Ankara: Detay Yayıncılık.Argan, M. (Ed). (2013). Spor Sponsorluğu. Eskişehir. Anadolu Üniversitesi AÖF Yay.
Assessment methods and criteria	Midterm exam (40%)-Test T- Final exam (60%)-Test
Work Placement	Not applicable
Sustainability Development Goals	Quality Education , Sustainable Cities and Communities

Weeks	Topics
Week - 1	Aim of sport sponsorship course and basic sources about the course.
Week - 2	Development of sport industry and sport marketing.
Week - 3	Defining concept of sport sponsorship. Development, types and benefits of sport sponsorship.
Week - 4	Sponsorship as a communication tool. A-ERIC Model, promotion mix and sponsorship. Place of sponsorship in the integrated marketing communiciations.
Week - 5	Sponsorship management.
Week - 6	Sponsorship planning, determining aims of sponsorship.
Week - 7	Sponsorship management. Determining target groups of sponsorship, sport platform analysis.
Week - 8	Pricing sponsorship.
Week - 9	Pricing sponsorship.
Week - 10	Exposure of sponsorship.
Week - 11	Measurement of sponsorship effectiveness.
Week - 12	Measurement methods of sponsorship effectiveness.
Week - 13	Ambush marketing.
Week - 14	Sponsorship Agreement.

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	25
Homework	1	25
Final Exam	1	50
Toplam (%)		100