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Week - 1 |
Giving information about the course and its contents |
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Week - 2 |
Definition the concepts of face to face communication and mass communication.
The importance of communication and mass communication in community life. |
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Week - 3 |
The History of Mass Communication Theory and Researches.
Definition of concepts such as source, message, receiver, channel, impact, feedback and noise in mass communication.
Definition Laswell's Model, Shannon Weaver's Model and Schramm's Model |
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Week - 4 |
DeFleur's Dependency Model of Mass Media
The Role of Theory in Uses and Gratifications Studies
Definition to the Concept of Opinion-Leader
Definition to the Concept of Gatekeeper |
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Week - 5 |
Noelle- Neumann's Theory of Public Opinion "The Concept of the Spiral of Silence"
Agenda Setting Theory of McCombs and Shaw
Chomsky Propaganda Model in Media
Manipulation in Mass Media |
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Week - 6 |
Media Ethics and Social Responsibility Function
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Week - 7 |
The Effect of Media on Women in Terms of Gender |
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Week - 8 |
The Effect of Media on Children as a Means of Consumption |
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Week - 9 |
Hate Speech in the Mass Media Media And Violence |
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Week - 10 |
Changes in New Media and Mass Communication Overview of New Media in terms of Ethical and Social Responsibility |
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Week - 11 |
Definition and Importance of Media Literacy
Historical Development of Media Literacy
Media Literacy in the world and in Turkey Applications |
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Week - 12 |
Principles of Media Literacy
Determinative Characteristics of Critical Thinking.
Viewing New Media in the Scope of Media Literacy. |
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Week - 13 |
Analysis Practice of Sample Media Texts within the Scope of Media Literacy |
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Week - 14 |
Analysis of Sample Media Texts in Media Literacy |
Eskisehir Technical University Info Package 
Turkish 
English