Week - 1 |
Course Introduction and CMF Concept: The place of CMF (Color, Materials and Finish) in industrial design, introduction of the course plan and process, overview through sample CMF projects. |
Week - 2 |
Course Introduction and CMF Concept: The place of CMF (Color, Materials and Finish) in industrial design, introduction of the course plan and process, overview through sample CMF projects. |
Week - 3 |
Color Meanings in Cultural Context: Meanings of colors in different cultures, symbolic uses, effects of universal and local color codes on design. |
Week - 4 |
Color Definition Systems I: Structure of RAL and Pantone systems, their areas of use, and introduction with comparative examples in industry. |
Week - 5 |
Color Definition Systems II: LAB and NCS systems, technical differences, introduction with application examples in the product development process. |
Week - 6 |
Moodboard Basics and Types: What is a moodboard, what are its types, how to prepare it; storytelling through color, material and texture. |
Week - 7 |
Moodboard and Product Relationship: The relationship between moodboards and product language; visual analysis studies on sample products. |
Week - 8 |
CMF Language: Material, Surface and Color Harmony: Use of CMF components together, harmonious color-material-texture combinations, industrial product examples. |
Week - 9 |
Definition and Usage of MUS: Material–Usage–Surface approach, the role of MUS in CMF decision processes, explanation and application through examples. |
Week - 10 |
Product segmentation by color: The role of colors in good–better–best classification, user perception and market positioning, case studies. |
Week - 11 |
CMF Applications I: Students are asked to create moodboards and create product CMF studies appropriate to these boards. |
Week - 12 |
CMF Applications II: Evaluation of student work, moodboard–product compatibility, feedback and improvement suggestions. |
Week - 13 |
Segmentation Practices: Positioning products in different segments and connecting them with brand strategies, along with students' CMF studies. |
Week - 14 |
Final Presentations and Overall Evaluation: Presentation of students' moodboard-based CMF and segmentation projects, peer evaluation, and course summary |