Akademik Dersler - Tanıtım

Course Introduction Information


Code - Course Title	ENT4502 - Media and Design
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+1
ECTS	4.0
Course Instructor(s)	ÖĞRETİM GÖREVLİSİ MEHMET EMİN ARSLAN
Mode of Delivery	Face to face
Prerequisites	N/A
Courses Recomended	Visual Communication Design StudioUX/UI Design Studio
Required or Recommended Resources	Understanding Media: The Extensions of Man – Marshall McLuhanThis classic book, which pioneered the concept of ‘the medium is the message,’ discusses in depth how the format of media shapes society.Key Themes in Media Theory – Dan LaugheyA comprehensive introductory book that systematically addresses media theory, discussing theorists such as Lasswell, McLuhan, Barthes, Adorno, and Baudrillard. Media and Cultural Studies: Keyworks – Meenakshi Gigi Durham & Douglas M. KellnerA compilation of fundamental theories on the cultural and political effects of media, serving as a building block for further study. Manufacturing Consent: The Political Economy of the Mass Media – Edward S. Herman & Noam Chomsky A critical text analysing how the media operates within the framework of propaganda, power, and economic relations. Amusing Ourselves to Death: Public Discourse in the Age of Show Business – Neil Postman A sharp and compelling media critique examining the effects of the media\'s entertainment-focused structure on social thought. ‘Metaverse: And How It Will Revolutionize Everything’ – Matthew Ball A vision of social media and virtual communities in 2030.
Recommended Reading List	Figma Community – https://www.figma.com/community/Design templates, prototypes, and current UI trends.Awwwards – https://www.awwwards.com/Discover the world\'s most creative web designs and new media projects.MIT Media Lab – https://www.media.mit.edu/Academic projects on future technologies and media experiences.Nieman Lab – https://www.niemanlab.org/Analysis and reports on the future of the media world.Runway ML – https://runwayml.com/AI-based visual, video, and audio design tools.
Assessment methods and criteria	1. Midterm Exam 40%Final Submission c
Work Placement	N/A
Sustainability Development Goals

Content

Weeks	Topics
Week - 1	Media World, New media types, virtual experiences, global trends
Week - 2	Design with Artificial Intelligence , AI-powered visual and video production, rapid design methods
Week - 3	Visuals of the Future
Week - 4	Sound and Music, 3D sounds, personalised music experiences with artificial intelligence
Week - 5	Motion Graphics Design, animations, design with data
Week - 6	New Storytelling Methods, Interactive stories guided by the viewer
Week - 7	Interim Presentations, Presentation of initial project drafts
Week - 8	Multisensory Experiences, Combining touch, sound, visual effects
Week - 9	Live Streaming and Instant Content, Real-time video and social media production
Week - 10	Media and Ethics, Proper use and reliability of artificial intelligence content
Week - 11	Final Project Critique
Week - 12	Final Project Critique
Week - 13	Final Project Critique
Week - 14	Final Project Presentations: The Future of Media and Design

Learning Activities and Teaching Methods

Teaching Methods
Lecture
Discussion
Question & Answer
Observation
Drill - Practise
Case Study
Brain Storming
Proje Design/Management
Competences
Productive
True to core values
Rational
Questoning
Entrepreneur
Creative
Follow ethical and moral rules
Civic awareness
Effective use of Turkish
Effective use of a foreign language
Work in teams
Use time effectively
Project Design and Management

Assessment Methods

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0