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Week - 1 |
The concept of sustainability, historical development and dimensins of sustainability |
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Week - 2 |
Sustainability and the environment |
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Week - 3 |
The concept of marketing, the relationship with sustainability |
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Week - 4 |
Sustainable Marketing: Core Principles and Framework |
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Week - 5 |
Sustainability and the Socio-Cultural, Economic, and Competitive Environments |
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Week - 6 |
midterm |
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Week - 7 |
Sustainability and the Technological, Legal, and Natural Environments |
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Week - 8 |
Sustainable Products and Services |
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Week - 9 |
Sustainable Pricing |
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Week - 10 |
Sustainable Distribution |
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Week - 11 |
Sustainable Promotion |
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Week - 12 |
Integration of Social Responsibility, Sustainability, and Business Strategy |
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Week - 13 |
Examples of Business Models and Marketing Practices Applying Sustainability Principles: Application / Case Study |
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Week - 14 |
Latest Developments and Future Expectations in Sustainable Marketing and Consumption; Social Entrepreneurship |
Eskisehir Technical University Info Package