Week - 1 |
Customer relations, concept of customer relations management |
Week - 2 |
Customer Relationship Management and Marketing Approaches |
Week - 3 |
Marketing Mix and Customer Relationship Management |
Week - 4 |
Elements of Customer Relationship Management |
Week - 5 |
Customer Relationship Management Implementation Phases |
Week - 6 |
Responsibilities of Customer Relationship Management |
Week - 7 |
Customer Loyalty and customer retention |
Week - 8 |
Customer Orientation |
Week - 9 |
Customer Value |
Week - 10 |
Service Quality in Aviation Business |
Week - 11 |
Customer Services in Aviation Business |
Week - 12 |
Customer Satisfaction Measurement in Aviation Business |
Week - 13 |
Customer Loyalty Programs in Aviation Business |
Week - 14 |
Case Studies in Aviation Business |