Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Customer relations, concept of customer relations management
Week - 2	Customer Relationship Management and Marketing Approaches
Week - 3	Marketing Mix and Customer Relationship Management
Week - 4	Elements of Customer Relationship Management
Week - 5	Customer Relationship Management Implementation Phases
Week - 6	Responsibilities of Customer Relationship Management
Week - 7	Customer Loyalty and customer retention
Week - 8	Customer Orientation
Week - 9	Customer Value
Week - 10	Service Quality in Aviation Business
Week - 11	Customer Services in Aviation Business
Week - 12	Customer Satisfaction Measurement in Aviation Business
Week - 13	Customer Loyalty Programs in Aviation Business
Week - 14	Case Studies in Aviation Business