Akademik Dersler - İçerik

Defines Marketing discipline, basic definitions, concepts and theories
understands the market and the interaction between the customer and the market
recognizes Marketing research, Market segmentation,the marketing information system and marketing research.
Explain the elements of marketing mix and marketing mix.
recognizes the product, price, place and promotion the efforts.
Refers to differences in product and service marketing.
Intensive marketing activities you describe the competitive environment.
recognizes the competitive analysis and marketing strategies.
Explains how to create competitive advantage for businesses.
explains International marketing, service marketing, customer relationship management and administrative dimension refers to marketing issues.
Marketing can refer to the recent developments within the discipline.
Summarizes the necessary environment to transfer knowledge in this field.
explains Marketing information and management function can be used to the practice of combining.