Akademik Dersler - Tanıtım


Code - Course Title	PZL302 - Marketing Management
Course Type	Required Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	4.5
Course Instructor(s)	PROFESÖR ÖZLEM ATALIK
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria	1 midterm, 1 final, 1 homework
Work Placement	N/A
Sustainability Development Goals	Responsible Production and Consumption , Partnerships for Purposes

Weeks	Topics
Week - 1	Concept of marketing, Evaluation of marketing
Week - 2	Analysis of the marketing environment and market opportunities
Week - 3	Consumer behavior analysis
Week - 4	Marketing Information System
Week - 5	Product, new product development, the product life cycle
Week - 6	Marketing Research
Week - 7	Price, pricing strategies, pricing politics
Week - 8	Marketing Mix
Week - 9	Marketing Decisions
Week - 10	Marketing strategies
Week - 11	Marketing strategies
Week - 12	Marketing comminications
Week - 13	Marketing Management Applications 1
Week - 14	Marketing Management Applications 2

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	25
Homework	1	25
Final Exam	1	50
Toplam (%)		100