Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Faculty of Aeronautics and Astronautics
  • Department of Aviation Administration
  • Course Structure Diagram with Credits
  • Customer Relationship Management in Aviation
  • Learning Outcomes & Program Qualifications
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications
  • ECTS Credit Load
0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
Learning Outcomes2581113151617
Explains the basic concepts and scope of customer relationship management and its relationship with marketing approaches.22122131
Discusses the elements and implementation phases of customer relationship management and its relationship with organizational culture.22122131
Evaluates customer acquisition and retention strategies within the framework of customer orientation and customer value.22122131
Applies methods for measuring service quality and customer satisfaction in aviation businesses.22122131
Analyzes customer service and customer loyalty practices of aviation businesses through case studies.22122131
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  • PhD / Proficiency in Art
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