Akademik Dersler - Tanıtım


Code - Course Title	PZL302 - Marketing Management
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	4.5
Course Instructor(s)	ARAŞTIRMA GÖREVLİSİ DOKTOR ÜMRAN ÜNDER, ÖĞRETİM GÖREVLİSİ AVŞAR BAŞ
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria	1 midterm, 1 final, 1 homework
Work Placement	N/A
Sustainability Development Goals	Responsible Production and Consumption , Partnerships for Purposes

Weeks	Topics
Week - 1	Concept of marketing, Evaluation of marketing
Week - 2	Analysis of the marketing environment and market opportunities
Week - 3	Consumer behavior analysis
Week - 4	Marketing Information System
Week - 5	Product, new product development, the product life cycle
Week - 6	Marketing Research
Week - 7	Price, pricing strategies, pricing politics
Week - 8	Marketing Mix
Week - 9	Marketing Decisions
Week - 10	Marketing strategies
Week - 11	Marketing strategies
Week - 12	Marketing comminications
Week - 13	Marketing Management Applications 1
Week - 14	Marketing Management Applications 2

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Homework	1	25
Final Exam	1	60
Toplam (%)		125