Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Faculty of Sport Sciences
  • Department of Sports Management
  • Course Structure Diagram with Credits
  • Current Sports Marketing Approaches
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications

Course Introduction Information

Code - Course Title SPY415 - Current Sports Marketing Approaches
Course Type Area Elective Courses
Language of Instruction Türkçe
Laboratory + Practice 2+0
ECTS 3.0
Course Instructor(s) PROFESÖR DOKTOR METİN ARGAN
Mode of Delivery Face to face
Prerequisites There are no prerequisites for the course.
Courses Recomended Sports MarketingSports Management
Recommended Reading List Johnson Morgan, M., & Summers, J. (2005). Sports marketing. Thomson Nelson Australia Pty Ltd.Wakeland, K. (2007). Team sports marketing. Routledge.
Assessment methods and criteria MidtermAssignmentFinal
Work Placement none
Sustainability Development Goals Quality Education

Content

Weeks Topics
Week - 1 Key features of the current concept
Week - 2 Paradigms that determine the current concept
Week - 3 Factors affecting the concept of current in Sports Marketing
Week - 4 The relationship between digitalization and current approach
Week - 5 The relationship between social media and current approach
Week - 6 The impact of changing consumer behavior on current marketing
Week - 7 Midterm exam
Week - 8 Determining the current sports marketing topics in the years the course was taught
Week - 9 Determining the current sports marketing topics in the years the course was taught
Week - 10 Determining the current sports marketing topics in the years the course was taught
Week - 11 Evaluation of current sports marketing topics in the years the course was taught
Week - 12 Evaluation of current sports marketing topics in the years the course was taught
Week - 13 Case studies on current approaches in sports marketing
Week - 14 Expectations and predictions about sports marketing for the future

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Demonstration
  • Drill - Practise
  • Case Study
  • Competences
  • Rational
  • Questoning
  • Eleştirel düşünebilme
  • Information Management
  • Organization and planning

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100
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