|
Week - 1 |
Basic concepts and definitions in institutionalism |
|
Week - 2 |
Classification of corporate design |
|
Week - 3 |
Management communication, organizational communication, marketing communication and design technique |
|
Week - 4 |
Tools, techniques and strategies used in corporate design |
|
Week - 5 |
The relationship between brand and space in institutionalism |
|
Week - 6 |
Formation of corporate identity and corporate image, quality of corporate design |
|
Week - 7 |
Institutional perception and agricultural elements |
|
Week - 8 |
Mid term |
|
Week - 9 |
Corporate culture and visual perception |
|
Week - 10 |
Media relations and social media design |
|
Week - 11 |
Stakeholder communication and logo design |
|
Week - 12 |
Corporate social responsibility and review of case studies |
|
Week - 13 |
Examining international examples in corporate design |
|
Week - 14 |
Creation of a sample corporate design project |
Eskisehir Technical University Info Package