Week - 1 |
Course Introduction and Team Building: Introduction and presentation of projects, establishment of interdisciplinary teams |
Week - 2 |
Team Dynamics and Process Planning: Roles, responsibilities, communication strategies, timeline determination |
Week - 3 |
Project Agreements; Team and Sponsor/Consultant Meetings |
Week - 4 |
Business and Competitive Situation Analysis: Business Model and Strategic Fit, Business model, target user, competitive analysis, cost projections |
Week - 5 |
User Research and Insight Development: Observation, surveys, interviews, user persona creation |
Week - 6 |
Identifying Opportunity Areas: Defining the problem, developing a value proposition |
Week - 7 |
Product Ideation and Development: Brainstorming, conceptual sketches, evaluation of solutions |
Week - 8 |
Industrial Design; Patent Search |
Week - 9 |
Determining Product Architecture: Creating product specifications and technical infrastructure |
Week - 10 |
Evaluating and Selecting Product Ideas |
Week - 11 |
Visualization of Alternative Ideas and Making Preliminary Prototypes |
Week - 12 |
Final Prototype and User Tests: Getting feedback, interacting with the product, functional tests |
Week - 13 |
Presentation Preparation: Storytelling, communication strategy, presentation rehearsal, financial analysis and reporting; Launch Strategy |
Week - 14 |
Final Project Presentations: Project presentation and evaluation of all teams in front of the jury |