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Week - 1 |
Theoretical: Elements of mass communication, factors that hinder communication.
Practice: Analysis of communication barriers through current media examples. |
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Week - 2 |
Theoretical: Lasswell’s Communication Model and the Magic Bullet (Hypodermic Needle) Theory
Practice: Discussion of the theory in its historical context with media examples. |
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Week - 3 |
Theoretical: Uses and Gratifications Approach
Practice: Evaluation of students’ media usage habits. |
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Week - 4 |
Theoretical: The concepts of Opinion Leader and Gatekeeper and their importance in mass communication.
Practice: Analysis of the roles of opinion leaders and gatekeepers through examples from radio, television, and social media. |
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Week - 5 |
Theoretical: Agenda-Setting Theory and the role of traditional/new media in shaping the public agenda. Practice: Comparative analysis of agenda-setting examples through radio, television, and social media content; discussion of the impact of different media channels on public opinion formation. |
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Week - 6 |
Theoretical: Spiral of Silence Theory and the importance of media in the formation of social consent. Practice: Examination of Spiral of Silence cases through examples from radio, television, and social media. |
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Week - 7 |
Theoretical: The concept of Hegemony and the Propaganda Theory in media.
Practice: Analysis of propaganda examples in radio, television, and social media content. |
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Week - 8 |
Theoretical: Manipulation, Disinformation, and Misinformation in media content.
Practice: Examination of manipulation, disinformation, and misinformation examples in radio, television, and social media content; comparative analysis of the impact of different broadcasting channels (public broadcasting, private media, alternative digital platforms) and diverse political, ideological, and cultural perspectives on media content and their effects on public perception. |
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Week - 9 |
Theoretical: Media’s social responsibility and the concept of ethics.
Practice: Discussion of ethical violations through examples from radio, television, and social media. |
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Week - 10 |
Theoretical: The representation of gender in media and the portrayal of women.
Practice: Analysis of gender indicators in radio, television, and social media content. |
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Week - 11 |
Theoretical: Hate speech in media and the social impacts of violence.
Practice: Evaluation of hate speech examples in radio, television, and social media content. |
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Week - 12 |
Theoretical: Definition, purpose, and fundamental principles of media literacy.
Practice: Students research and observe selected examples from radio, television, and social media content; they apply media literacy principles to these examples. They conduct comparative analyses of how different broadcasting channels (public broadcasting, private media, alternative digital platforms) and diverse political, ideological, and cultural perspectives reflect on the same content, and discuss their effects on public perception. |
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Week - 13 |
Theoretical: Content analysis within the framework of critical thinking and media literacy.
Practice: Students select and examine a current news item from radio, television, and social media content. Using media literacy principles, they critically analyze the presentation of the news. They conduct comparative analyses of how different broadcasting channels (public broadcasting, private media, alternative digital platforms) and diverse political, ideological, and cultural perspectives frame the same news item differently, and discuss their effects on public perception. |
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Week - 14 |
Theoretical: Film analyses and the relationship between media literacy and critical thinking: how the theories studied throughout the semester can be applied to and analyzed through selected films.
Practice: Students conduct preliminary work on selected film scenes or media excerpts; using theories and media literacy principles, they critically analyze the content. |
Eskisehir Technical University Info Package