| Code - Course Title |
REK324 - Entertainment Marketing |
| Course Type |
Required Courses |
| Language of Instruction |
Türkçe |
| Laboratory + Practice |
2+0 |
| ECTS |
3.5 |
| Course Instructor(s) |
PROFESÖR DOKTOR METİN ARGAN |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course |
| Recommended Reading List |
-Sonder, Mark (2004). Event entertainment and production. Hoboken, N.J. : J. Wiley. -Hench, John (2003). Designing Disney : imagineering and the art of the show. 1st ed. New York : Disney Editions.-Michael D. Beyard et al., (2001).Developing retail entertainment destinations. 2nd ed. Washington, D.C. : Urban Land Institute. |
| Assessment methods and criteria |
Midterm exam (20%)-Classical Exercise project (30%)-Classical Final exam (50%)-Classical )-T |
| Work Placement |
Not Applicable |
| Sustainability Development Goals |
|
Eskisehir Technical University Info Package 
Turkish 
English