Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Faculty of Sport Sciences
  • Department of Recreation and Sports
  • Course Structure Diagram with Credits
  • Customer Relationship Management in Recreation
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications

Course Introduction Information

Code - Course Title REK4513 - Customer Relationship Management in Recreation
Course Type Area Elective Courses
Language of Instruction Türkçe
Laboratory + Practice 2+0
ECTS 5.0
Course Instructor(s) DOÇENT DOKTOR HÜSEYİN KÖSE
Mode of Delivery The course is taught in a face to face manner.
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There are no recommended courses
Required or Recommended Resources CRM, Paul Greenberg
Recommended Reading List Musteri İliskileri Yonetimi, Yavuz Odabasi
Assessment methods and criteria 1 Mid term, 1 final term exam, 4 homework, 1 quiz (The exams and the quiz will be classical; the homeworks are required to make research, to combine theoretical knowledge with application, and the case studies based on interpretation).
Work Placement none
Sustainability Development Goals

Content

Weeks Topics
Week - 1 Introduce and discuss the content
Week - 2 Management Concept
Week - 3 EN: EN: The concepts of recreation
Week - 4 EN: EN: CRM concept in recreation
Week - 5 EN: Relational marketing in recreation
Week - 6 EN: the concept of traditional marketing
Week - 7 Mid -term
Week - 8 EN: The concept of Customer Loyalty
Week - 9 EN: Relational Quality
Week - 10 EN: e-CRM
Week - 11 EN: e-CRM in recreation
Week - 12 Methods of performance evaluation
Week - 13 Methods of performance evaluation
Week - 14 Feedbacks of evaluation results

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Question & Answer
  • Team/Group Work
  • Case Study
  • Competences
  • Productive
  • True to core values
  • Questoning
  • Entrepreneur
  • Work in teams
  • Use time effectively

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%) 0
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