Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Faculty of Sport Sciences
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  • Course Structure Diagram with Credits
  • Service Marketing
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications

Course Introduction Information

Code - Course Title PZL315 - Service Marketing
Course Type Area Elective Courses
Language of Instruction Türkçe
Laboratory + Practice 3+0
ECTS 4.0
Course Instructor(s) PROFESÖR DOKTOR METİN ARGAN
Mode of Delivery The mode of delivery of this course is Face-to-face
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended It is suggested for students to take Principles of Marketing and Marketing Management course.
Recommended Reading List -Öztürk, S.A. (2011). Hizmet pazarlaması : kuram, uygulama ve örnekler. Geliştirilmiş 10. bs. Eskişehir: Ekin Basım Yayın Dağıtım, 2010. (Turkish Book)-Nazmi Kozak, Çağıl Hale Özel, Deniz Karagöz Yüncü. (2011). Hizmet pazarlaması.1. bs. Ankara: Detay Yayıncılık. (Turkish Book).
Assessment methods and criteria Midterm exam (40%)  Final exam (60%) 
Work Placement N/A
Sustainability Development Goals Decent Work and Economic Growth , Partnerships for Purposes

Content

Weeks Topics
Week - 1 Aim of service marketing I course and basic sources about the course.
Week - 2 Service concept and importance of service sector
Week - 3 Services and classification of services
Week - 4 Marketing mix components in service business. Product in service marketing
Week - 5 Distribution in service marketing
Week - 6 Price in service marketing, Promotion-Advertising in service marketing
Week - 7 Sale promotion, public relation, personal selling and direct marketing
Week - 8 Service marketing and staff
Week - 9 Service marketing and staff
Week - 10 Service and customer, physical evidence in service marketing
Week - 11 Capacitiy and demand management in service marketing
Week - 12 Capacity and demand management in service marketing
Week - 13 Service quality, Service encounters and real moments
Week - 14 Relationship marketing

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Question & Answer
  • Demonstration
  • Drill - Practise
  • Case Study
  • Brain Storming
  • Competences
  • Productive
  • Entrepreneur
  • Creative
  • Civic awareness

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 25
Homework 1 25
Final Exam 1 50
Toplam (%) 100
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