Akademik Dersler - Tanıtım


Code - Course Title	PZL315 - Service Marketing
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	4.0
Course Instructor(s)	PROFESÖR DOKTOR METİN ARGAN
Mode of Delivery	The mode of delivery of this course is Face-to-face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	It is suggested for students to take Principles of Marketing and Marketing Management course.
Recommended Reading List	-Öztürk, S.A. (2011). Hizmet pazarlaması : kuram, uygulama ve örnekler. Geliştirilmiş 10. bs. Eskişehir: Ekin Basım Yayın Dağıtım, 2010. (Turkish Book)-Nazmi Kozak, Çağıl Hale Özel, Deniz Karagöz Yüncü. (2011). Hizmet pazarlaması.1. bs. Ankara: Detay Yayıncılık. (Turkish Book).
Assessment methods and criteria	Midterm exam (40%) Final exam (60%)
Work Placement	N/A
Sustainability Development Goals

Weeks	Topics
Week - 1	Aim of service marketing I course and basic sources about the course.
Week - 2	Service concept and importance of service sector
Week - 3	Services and classification of services
Week - 4	Marketing mix components in service business. Product in service marketing
Week - 5	Distribution in service marketing
Week - 6	Price in service marketing, Promotion-Advertising in service marketing
Week - 7	Sale promotion, public relation, personal selling and direct marketing
Week - 8	Service marketing and staff
Week - 9	Service marketing and staff
Week - 10	Service and customer, physical evidence in service marketing
Week - 11	Capacitiy and demand management in service marketing
Week - 12	Capacity and demand management in service marketing
Week - 13	Service quality, Service encounters and real moments
Week - 14	Relationship marketing

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	25
Homework	1	25
Final Exam	1	50
Toplam (%)		100