Akademik Dersler - Tanıtım


Code - Course Title	REK448 - Brand Management
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	4.0
Course Instructor(s)
Mode of Delivery	Face to Face
Prerequisites	There is no prerequisite or co-requisite for this course
Courses Recomended	It is recommended that students who take this course receive PZL403 Sports Marketing and RHİ452 Sporda Marketing Communication course
Required or Recommended Resources	Uztuğ, F. (2003). Markan Kadar Konuş. İstanbul: MediaCat YayınlarıAaker, D. (2014). Markalama. Çev: Nadir Özata. İstanbul: MediaCat YayınlarıBatı, U. (2015). Marka Yönetimi. İstanbul: Alfa Basım Yayım DağıtımBir, A. A. (2003). Her Yönüyle Pazarlama İletişimi. İstanbul: MediaCat Yayınları
Recommended Reading List	Batı, U. (2015). Tüketici Davranışları. İstanbul: Alfa Basım Yayım DağıtımBatı, U. (2017). Markethink ya da Farketing. İstanbul: Sena Ofset
Assessment methods and criteria	1 Midterm Examination, 1 Final Examination
Work Placement	Not appropriate for the course.
Sustainability Development Goals	Partnerships for Purposes

Weeks	Topics
Week - 1	The Concept and The Content of Marketing
Week - 2	Marketing Mix
Week - 3	Changing Competitions and Brand as a Added Value
Week - 4	Basic Concepts Related With Brand
Week - 5	Brand Building and Management
Week - 6	Brand İdentity Models
Week - 7	Brand İdentity Models
Week - 8	Brand Positioninig
Week - 9	Consumer behavior
Week - 10	Consumer behavior
Week - 11	Brand Management
Week - 12	Brand Management in The World
Week - 13	Brand Management in Turkey
Week - 14	Branding in Recreation

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0