Akademik Dersler - İçerik

define the basic concepts related to sport sponsorship.
explain the relationships and differences between sponsorship and other communication applications.
define sponsorship categories.
interpret the development of sponsorship.
analyze the sport sponsorship as communication tool.
define A-ERIC Model.
interpret the elements related to A-ERIC model.
evaluate the sponsorship management process.
explain the concepts and strategies in the sponsorship management.
list the steps in the sponsorship management process.
identify sponsorship planning and aims of sponsorship.
determine target groups in sponsorship.
define the pricing strategies and policies about sport sponsorship.
recognize the exposure strategies and application in the sponsorship area.
define and recognize the effectiveness methods related to sport sponsorship.
evaluate ambush and anti-ambush marketing strategies.
compose a sample sponsorship agreement.
list the rights and necessities in the sponsorship agreement.
list the exposure rights in the sponsorship agreement.
assess successful sponsorship applications around modern world and in the Turkey.